There are good days in sales and there are challenging days. It’s an everyday journey. The stress of living and selling yourself as a sales professional today requires us to have focus and stress reduction techniques that may be used throughout the day during every buying and selling encounter. We all must look at our business mindset and the sales process in a different way.

When you integrate mindfulness and sales you become more effective and profitable. Mindfulness is being present in the moment, without judgment. Use mindfulness to increase sales by:

  • Reducing Stress and Anxiety
  • Creating Focus
  • Reducing Overwhelm
  • Increasing Memory
  • Improving Health & Happiness

Gratitude & Follow Up: Mindful Sales Practice 7 of 7

The sales cycle is never-ending. It evolves, flows, and repeats itself the next time a customer is looking to make a purchase. Congratulations if you won the sale. Celebrate the victory and begin the follow up of delivering on the product or service that was sold. If you sold any product or service, follow up would include making sure the product works or service is delivered as agreed with the customer in the previous steps in the sales process. Remember to express thanks, gratitude, and/or appreciation in an appropriate way.

On the flip side, if you did not win the sale, follow up may include asking for feedback as to why you lost the business, learning from the situation and using the information to help win business in the future. Regardless of whether you are given feedback, this is also a time to express thanks, gratitude, and/or appreciation for their time and consideration. Yes, you still thank the customer when you do not win the business. That is what sets apart a Mindful Sales professional from any other salesperson. In the spirit of, “if at first, you don’t succeed, try, try again,” keep your head up and invite the client to consider you in the future. You never know, they may have chosen a product or service that does not work. You just might get the business after all. The odds may be low of this happening; however, it does happen, so keep your integrity and professionalism in the highest and best at all times.

Integrating mindfulness in the follow-up and gratitude is taking a moment to feel gratitude in your body as the truth of your experience. Don’t just say you are grateful, feel it! Feel joy in your body. Share that joy with your potential customer/lead/prospect.

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Eric Szymanski is a C-Suite Network Advisor and an award-winning co-author of Sell More, Stress Less: 52 Tips to Become a Mindful Sales Professional. He is an American hospitality industry professional with extensive sales & marketing leadership experience. Eric has demonstrated success in leading high-performing sales teams through planning, implementing, and monitoring actionable sales and marketing plans at hotels and resorts of all sizes, including city-center, convention district, airport, and attractions areas. He has a proven track record of success at all levels through the achievement of both individual and team goals for several 1st tiers, globally recognized brands such as Disney, Marriott, Hilton & Starwood Hotels & Resorts.

Throughout his career, Eric has created authentic, world-class experiences while volunteering at all levels in several meetings industry associations. In 2018, Eric was recognized with the top individual sales award in the convention sales division at The Walt Disney Company. In 2002, he was recognized as Caterer of the Year by the Orlando, Florida Chapter of the National Association of Catering Executives. He is an avid runner, choral music performer & father of twin daughters who entered college in the fall of 2019.